AMANO Rebrand
This rebranding project was designed to lure in a fresh demographic. I developed the three keywords: modern, posh & sophisticated. The idea was to build the next trending brand, where pretty people meet exquisite food and the finest of craft cocktails. The brief was to include two brand identities with similar feels & include icon variations.
Empathize
An Italian restaurant looking to rebrand into a chic environment for up-scale diners.
Define
Keywords: modern, posh, & sophisticated. Color: Strong and bold red with the contrasting salmon pink & black.
Ideate
Brainstorming and SCAMPER utilizing design inspiration to develop the most compelling identity.
Prototype
Developing a variety of mockups & renderings to be presented to the client.
Test
Developing presentation deck with two brand identities for the client to choose from.
