A TAILORED LIFESTYLE
The British Film Institute asked me to develop a brochure for a High Fashion film screening event. I researched the films and the content and came up with the concept "A Tailored Lifestyle," focusing on documentaries of these high fashion designers, their lives and influences on modern day fashion.
The Design
I wanted this brochure to represent the hard work these creative geniuses have gone through. I wanted a stitched, exclusive, and couture feel to the brochure focusing on the typesetting and clarity of the text lockup.
The Imagery
I wanted the photos to tend to the information, but not over power the purpose of the brochure, to inform.
The Brochure
I wanted an open gate fold brochure so the films were displayed like a blueprint. I wanted it to feel high fashion and couture to the viewers.