PHARAOH
For this packaging design, I had to develop a story behind the product. I was to create a perfume for paleontologists, with a short story that would persuade the customer to purchase my product. After doing research, I developed a story of a young archaeologist in ancient Egypt who finds a lost treasure. Once she unearths the treasure she finds a perfume potion, she sprays the perfume, and its enchanting scent allowed the young woman to access the power of knowledge. "Unearth True Knowledge."
CLEOPATRA
This is the female line of the perfume collection. Cleopatra is one of the most well known Pharaohs of the time. The purpose of this line is to empower women of all ages.
ATEN
This is one of the male colognes of the collection called Aten, short for Akhenaten who was the tenth ruler of the eighth dynasty of Egypt. He was considered the Sun God so this line has a sun-kissed scent that entrances the beholder.
TUT
The last cologne in the male collection is Tut, in honor of King Tutankamun. He was one of the last pharaohs of the Egyptian dynasty era. He was the youngest Pharaoh taking thrown at the age of eight years old. This cologne is the cure of the pharaohs the final in the pharaoh collection.
TEMPLATE
This is the template I used to design this packaging. I wanted the simple text with the abstract elements so they did not conflict with each other. I liked leaving sections solid black to give breathing room in the design. I also decided to place the story on the back of the packaging so the user could engage more with the product.
